Product launch events allow your customers to get up close and personal with your brand and generate excitement — and sales — for an upcoming product or service.
At the product launch event, our goal is to market the product. But you also have to market the event itself.
In the weeks leading up to the big day, Digital One puts together an online marketing strategy to attract attendees. It can involve a combination of social media posts, email newsletters, press releases and perhaps even offline methods.